Premier Watersports Norris Lake | East Tennessee's Trusted Boat Dealer

Serving Tennessee Waters & Beyond: Cincinnati • Lexington • Louisville • Columbus • Indianapolis • Dayton

Looking for the perfect boat on Norris Lake? You've found your home port. Our Jacksboro dealership sits right on the shores of Tennessee's stunning 34,000-acre playground. We're the go-to resource for serious wake sports enthusiasts and families looking for quality pontoon boats, bringing Tennessee's renowned craftsmanship within easy reach for our Midwest customers.

Here at Premier Watersports Norris Lake, we put you first—always. Our team lives and breathes boating in Jacksboro, Tennessee. We're your neighbors, your fellow lake lovers, and your guides through the entire boat-buying process. Need a wakeboard boat that'll handle Norris Lake's morning glass? Looking for a comfortable Sylvan pontoon for those lazy Sunday cruises? Want a fishing boat that knows the Clinch River's secrets? We've got you covered.

Walk our showroom and you'll find the names serious boaters trust—Supra, Moomba, Yamaha, and Starcraft. But what you'll remember most is how we helped make it affordable. "Best financing experience I've ever had," is something we hear a lot. From the moment you visit our Norris Lake dealership at 132 Myers St. until you're backing down the ramp, we're there with straight talk and local knowledge you won't find at big-box dealers.

Boats need love too. That's why our certified techs do more than sell—they keep your investment running perfectly. From quick diagnostics to complex repairs, seasonal maintenance to winter storage solutions, we've got the skills to keep you on the water, not in the shop. Whether you're wakeboarding on Norris Lake or exploring Cherokee Lake's hidden coves, our state-of-the-art service center has your back. No surprises, no runaround—just honest work from people who care about your boat as much as you do.

Choose Premier Watersports Norris Lake because we get it. We understand why you set your alarm for dawn patrol. We know why you pack a cooler and disappear for the day. We're boat people too. Stop by our Jacksboro showroom and see why boaters from across Tennessee and the Midwest make the trip to work with us. Life's better on Norris Lake—and it starts at Premier Watersports!