Tracker

Tracker Marine has established itself as America's leading manufacturer of aluminum fishing boats, holding the distinction of being the #1 selling aluminum fishing boat brand in the United States for decades. Founded in 1978 by Johnny Morris, who also founded Bass Pro Shops, Tracker built its reputation on delivering affordable, reliable fishing boats that make boating accessible to everyday anglers. The company revolutionized the industry by offering complete boat, motor, and trailer packages at value-oriented prices, removing the complexity and additional costs typically associated with boat purchasing.

Tracker's diverse product lineup includes several distinct series designed for different fishing applications and budgets. The Pro Team series targets serious tournament anglers with advanced features and premium appointments, while the Pro Guide series offers professional-grade capabilities for guides and serious recreational fishermen. The Targa series provides versatile aluminum boats suitable for both fishing and family recreation, and the Jon boat series delivers simple, rugged utility boats for hunters, commercial users, and budget-conscious anglers. Each series maintains Tracker's core commitment to welded aluminum construction, practical layouts, and dependable performance.

What sets Tracker apart in the marine industry is their vertical integration and focus on value engineering. As part of the Bass Pro Shops family, Tracker benefits from extensive dealer networks, comprehensive parts support, and direct customer relationships. Their boats are built using time-tested aluminum welding techniques and feature thoughtful details like rod storage systems, livewells, and fishing-focused layouts. While not positioned as premium luxury boats, Tracker vessels are respected for their durability, functionality, and ability to provide reliable service for years. This combination of affordability, practical design, and solid construction has made Tracker the go-to choice for millions of American anglers seeking their first boat or a dependable fishing platform without breaking the bank.