Privacy Policy
Last updated: June 2026
Introduction
We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us, including:
- Name and contact information (email, phone number, address)
- Account credentials
- Payment and billing information
- Communication preferences
- Any other information you choose to provide
Automatically Collected Information
When you visit our website, we automatically collect certain information:
- Device and browser information
- IP address and location data
- Pages viewed and links clicked
- Referring website
- Date and time of visits
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send text messages you have consented to receive, such as appointment confirmations, service updates, and replies to your inquiries
- Send promotional communications (with your consent)
- Respond to your comments, questions, and requests
- Monitor and analyze trends, usage, and activities
- Detect, investigate, and prevent fraudulent transactions
- Personalize your experience
Information Sharing
We may share your information in the following situations:
- Service Providers: With third parties who perform services on our behalf
- Legal Requirements: To comply with applicable laws or legal processes
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- With Your Consent: When you have given us permission to share
Mobile opt-in data is excluded from the sharing described above. No mobile information collected through SMS opt-in will be shared with third parties or affiliates for marketing or promotional purposes, and text messaging originator opt-in data and consent will not be shared with any third parties.
SMS/Text Messaging Communications
If you provide your mobile number and consent on one of our inquiry forms, Premier Watersports may send you recurring text messages related to your inquiry, including appointment confirmations, service updates, and replies to questions you send us.
- Consent: You opt in by checking the SMS consent box on our contact form at premierwatersports.net/contact or the "Contact Dealer" form on an individual boat listing. Consent is not a condition of any purchase.
- Message frequency: Message frequency varies based on your interactions with us.
- Rates: Message and data rates may apply.
- Opt-out: Reply STOP at any time to unsubscribe. You will receive a confirmation message and no further texts.
- Help: Reply HELP for assistance, or call us at (865) 966-8800.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Carriers are not liable for delayed or undelivered messages.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Your Rights
Depending on your location, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Opt out of marketing communications
- Data portability
Cookies and Tracking
We use cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings, but disabling cookies may affect the functionality of our website.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
Contact Us
If you have questions about this Privacy Policy, please contact us through our website.