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Premier Watersports

Your Premier Destination for Watersports

Your premier destination for boat sales, service, and marine accessories across Tennessee.

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Knoxville
13137 El Camino Lane
Knoxville, TN 37932
(865) 693-9949knoxville@premierwatersports.net
Nashville/Gallatin
1280 South Water Ave
Gallatin, TN 37066
(615) 575-8021nashville@premierwatersports.net
Norris Lake/Jacksboro
132 Myers St
Jacksboro, TN 37757
(423) 449-8403info@premierwatersports.net

Premier Watersports

Your Premier Destination for Watersports

Your premier destination for boat sales, service, and marine accessories across Tennessee.

Follow Us

Quick Links
  • Home
  • Inventory
  • Compare Boats
  • Saved Boats
  • Financing
  • About Us
  • Contact
Services
  • Service Center
  • Storage
  • Accessories
  • Trade-Ins
Our Locations

Knoxville

13137 El Camino Lane, Knoxville, TN 37932
(865) 693-9949knoxville@premierwatersports.net

Nashville/Gallatin

1280 South Water Ave, Gallatin, TN 37066
(615) 575-8021nashville@premierwatersports.net

Norris Lake/Jacksboro

132 Myers St, Jacksboro, TN 37757
(423) 449-8403info@premierwatersports.net

© 2026 Premier Watersports. All rights reserved.

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Privacy PolicyTerms of ServiceEditorial PolicyAccessibility
Privacy PolicyTerms of ServiceEditorial PolicyAccessibility

Privacy Policy

Last updated: September 2026

Introduction

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our chat assistant, exchange text messages with us, or use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

  • Name and contact information (email, phone number, address)
  • Messages you send us through our website chat assistant, text messages, or email
  • Account credentials
  • Payment and billing information
  • Communication preferences
  • Any other information you choose to provide

Automatically Collected Information

When you visit our website, we automatically collect certain information:

  • Device and browser information
  • IP address and location data
  • Pages viewed and links clicked
  • Referring website
  • Date and time of visits

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Answer your questions and schedule and confirm visits you request
  • Process transactions and send related information
  • Send promotional communications (with your consent)
  • Respond to your comments, questions, and requests
  • Monitor and analyze trends, usage, and activities
  • Detect, investigate, and prevent fraudulent transactions
  • Personalize your experience

AI Chat Assistant

The chat assistant on our website is automated and uses artificial intelligence. It answers general questions about our inventory, hours, locations, and services, and can schedule a visit for you. Its answers are provided for general information only, may be incomplete or inaccurate, and are not professional, legal, financial, or safety advice. Pricing, availability, and terms are confirmed by a member of our team before any sale.

Chat conversations are logged. We and our service providers, including our website platform provider, AI model providers, and messaging carriers, may review and process them to operate the assistant, improve its answers about our dealership, follow up on your inquiry, and meet our legal and compliance obligations. Please do not share sensitive information in the chat, such as government identification numbers, payment card numbers, or account passwords. You may ask to speak with a person at any time.

Information Sharing

We may share your information in the following situations:

  • Service Providers: With third parties who perform services on our behalf, including our website platform provider, AI model providers, and messaging carriers
  • Legal Requirements: To comply with applicable laws or legal processes
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you have given us permission to share

Mobile opt-in data is excluded from the sharing described above. No mobile information collected through SMS opt-in will be shared with third parties or affiliates for marketing or promotional purposes, and text messaging originator opt-in data and consent will not be shared with any third parties.

SMS/Text Messaging Communications

If you provide your mobile number through our website, chat assistant, or inquiry forms, we may send you automated text messages about your inquiry, including confirmations and reminders for a visit you scheduled, replies to questions you send us, and a follow-up after your visit or purchase. These messages are about the service you requested.

  • Marketing messages: Promotional text messages, such as new inventory, price changes, or special offers, are sent only if you separately opt in by checking the SMS consent box on our forms or accepting the text-message prompt in our chat. Consent is not a condition of any purchase.
  • Message frequency: Message frequency varies based on your interactions with us.
  • Rates: Message and data rates may apply.
  • Opt-out: Reply STOP at any time to unsubscribe from all text messages. You will receive a confirmation message and no further texts.
  • Help: Reply HELP for assistance, or contact us through our website.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Carriers are not liable for delayed or undelivered messages.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Opt out of marketing communications
  • Data portability

Cookies and Tracking

We use cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings, but disabling cookies may affect the functionality of our website.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us through our website.