Buying a brand-new boat in Knoxville means stepping into the current model year with a full factory warranty, the latest hull designs, and technology packages that keep improving every season. At Premier Watersports' West Knoxville flagship, the new-boat showroom features current lineups from manufacturers like MasterCraft, Malibu, Supra, Yamaha, Chaparral, and more — many of which are actually built right here in East Tennessee. A new boat also means you get to spec it your way. Choose the tower configuration that suits your riding style on Fort Loudoun Lake, add the upgraded sound system for raft-ups on Tellico, or select a color package that stands out at the Norris Lake marina. Our sales team will walk you through every option and help you prioritize features based on how and where you plan to use the boat most. Beyond the showroom floor, Premier Watersports handles manufacturer-direct ordering for buyers who want a build-to-order experience. Knoxville's central position in the Tennessee Valley means transport times from regional factories are short, and many brands deliver directly to our lot. Pair your new purchase with our in-house financing and you can be on the water before the weekend.
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